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BSB40820 Certificate IV in Marketing and Communication

CRICOS Course Code: 110309H


With the current fast pacing world, Marketing is becoming a new must in any company and/or industry; by undertaking this qualification, you will be able to use well developed marketing and communication skills in the workplace such as social media, email marketing, field and event marketing, market research, branding, content marketing, among others.


This qualification will allow you to get full-time marketing roles, as well as those who are responsible for an organisation's marketing or communication. You will provide solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

Course Duration

52 weeks includes

  • Face-to-Face sessions in classroom

  • Self-study online

  • Simulated business/real work place sessions

  • Study break (12 weeks)

Entry Requirements

  • Completion of year 10 or equivalent

  • Overseas students must have a minimum overall band of IELTS 5.5 or equivalent


Entry to BSB50620 Diploma of Marketing and Communication or employment opportunities.

Intake Dates

January, April, July and October.


Monday - Tuesday (8:30 am - 5:00 pm) & Fridays (1:00 pm - 5:00 pm)


Units of Competency

This course consists of 12 units of competence with 6 core unit and 6 elective units as listed below:

BSBCMM411 Make Presentations

BSBCRT412 Articulate, present and debate ideas
BSBMKG433 Undertake marketing activities
BSBMKG435 Analyse consumer behaviour
BSBMKG439 Develop and apply knowledge of communication industry
BSBWRT411 Write complex documents

BSBMKG434 Promote products and services

BSBMKG440 Apply marketing communication across a convergent industry
BSBCRT413 Collaborate in creative processes
BSBTEC303 Create electronic presentations
BSBMKG442 Conduct e-marketing communications
BSBMKG437 Create and optimise digital media

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