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BSB60520 Advanced Diploma of Marketing and Communication

CRICOS Course Code: 110311C

COURSE INFORMATION

Having this qualification gives you the tools to direct group outcomes and the overall performance of the marketing and communication. advertising or public relations functions of an organisation. You will be providing highly professional leadership and support strategic direction in the marketing and communications activities of an organisation. ​You could work in a full-time marketing role, mainly within a high position being responsible for an organisation's marketing department in addition to other duties and communication to directors or stakeholders.​

 

Course Duration

52 weeks includes

  • Face-to-Face sessions in classroom

  • Self-study online

  • Simulated business/real work place sessions

  • Study break (12 weeks)

Entry Requirements

  • Completion of the following qualifications: BSB52415 Diploma of Marketing and CommunicationorHave completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.

  • Overseas students must have a minimum overall band of IELTS 5.5 or equivalent


Pathways

Entry to undergraduate degree level studies at universities or employment opportunities.


Intake Dates

January, April, July and October.


Timetable

Monday - Tuesday (8:30 am - 5:00 pm) & Fridays (1:00 pm - 5:00 pm)

 

Units of Competency

This course consists of 10 units of competence with 4 core unit and 8 elective units as listed below:


BSBMKG621 Develop organisational marketing strategy​
BSBMKG622 Manage organisational marketing processes
BSBMKG623 Develop marketing plans
BSBTWK601 Develop and maintain strategic business networks
BSBMKG624 Manage market research
BSBMKG628 Lead organisational public relations
BSBLDR601 Lead and manage organisational change
BSBSTR601 Manage innovation and continuous improvement
BSBCRT512 Originate and develop concepts

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